Running head: INTERNATIONAL MARKETINGInternational MarketingStudents NameProfessors NameCourse TitleDateINTERNATIONAL MARKETING2Walmart Inc. is a retail company that has its headquarters in Bentonville, Arkansas andoperates a number of grocery stores, hypermarkets, and discount department stores. Thecompanys success has been greatly attributed to its supply chain management system thatdiffers from most supply chains used by other companies. Their suppliers and manufacturers aredirectly linked to the company for effective demand planning where the stock is supplied just intime and thus inventory storage costs significantly minimized (Hines, 2014). Given that thecompany is already multinational, identification of more markets should be an ongoing processin a bid to increase revenue. The product I have chosen is a discount store that will sell productsat a lower price compared to that of other stores.The country I have chosen is Australia because the Australian market is currently aduopoly between Coles and Woolworths Supermarkets. These two account for a significantlylarge percentage of the grocery sales in Australia. Getting into the Australian marke ...
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