CRIM/PA/SOC 3304Assignment 4Name: _____________________________________________________________This assignment has three parts. In part I, you will develop survey questions to be administeredto a group of your peers (you will not actually have to administer the survey). Part II will askyou to arrange the questions using the strategies we discussed in lecture. Finally, in part III, youwill contribute several questions to our worst question competition.PART IImagine you are sitting on your couch streaming Breaking Bad (or a show of your choosing. Butcome on, be honest, Breaking Bad is pretty darn good) on Netflix when the phone rings. On theother end of the line is the marketing director for a major US retailer. The marketing directorexplains she is contacting you to help develop a survey for her company. Of course, your firstquestion is, why are you contacting me? She quickly explains that you completed Dr.Boutwells Research Methods course, meaning you are one of the best-trained researchmethodologists in the country! You say, Well, I cant dispute that. So, whats the surveytopic? From there, the marketing director explains her company would like to learn more aboutthe Millennial Generations shopping habits and their attitudes toward certain brands. Roughlyspeaking, the Millennial Generation is defined as anyone born between the 1980s and the early2000s. Before hanging up, the marketing director agrees to let you insert a few q ...
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