List and briefly describe five considerations when selecting a
scale for your study.
MKT 405 F16 – Final Exam (15% of your course grade)
Instructions: Save this document as a Word document named MKT405-Final-[YourName]. Insert your answers after the questions you choose to answer. Do not delete the unanswered questions (this messes up the numbering). When you are done upload your exam to Moodle. Grading is based on a total of 100 points; you need to answer 90 points worth of questions; you are getting 10 points as your project success bonus.
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