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Criteria

Unacceptable
Below 60% F

Meets Minimum Expectations
60-69% D

Fair
70-79% C

Proficient
80-89% B

Exemplary
90-100% A

1. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Weight: 20%

Did not submit or incompletely analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Did not submit or incompletely justified your opinion.

Insufficiently analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Insufficiently justified your opinion.

Partially analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Partially justified your opinion.

Satisfactorily analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Satisfactorily justified your opinion.

Thoroughly analyzed the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Thoroughly justified your opinion.

2. Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Weight: 20%

Did not submit or incompletely analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Did not submit or incompletely justified your opinion.

Insufficiently analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Insufficiently justified your opinion.

Partially analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Partially justified your opinion.

Satisfactorily analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Satisfactorily justified your opinion.

Thoroughly analyzed the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice.  Thoroughly justified your opinion.

3. Analyze the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Weight: 25%

Did not submit or incompletely analyzed the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Did not submit or incompletely justified your choice.

Insufficiently analyzed the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term.  Insufficiently justified your choice.

Partially analyzed the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term.  Partially justified your choice.

Satisfactorily analyzed the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term.  Satisfactorily justified your choice.

Thoroughly analyzed the competitive environment to determine the corporation’s most significant competitor.  Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term.  Thoroughly justified your choice.

4. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Weight: 20%

Did not submit or incompletely determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Insufficiently determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Partially determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Satisfactorily determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Thoroughly determined whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

5. 3 references
Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements
Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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