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RUNNING HEAD: TRAVELLING TRENDFood and Instagram Are Taking Over The Travelling Trend in LondonStudents NameDateInstitution affiliationTRAVELLING TRENDFood and Instagram Are Taking Over The Travelling Trend in LondonINTRODUCTIONIn the 1980s, food was not the main thing that attracts people to London. NoLondoner would consider this city as a global gourmet destination (Ellwood, 2016).Now with the growth spurt of social media back in 2010, more people are usingonline surfaces like Facebook, Instagram, and twitter to showcases their lifestyles tothe outside world. London is the most visited city in the world as a whole. Peopletravel to London for many things like sightseeing, outdoor activities, and shopping.Aside from all of these activities, restaurants in London benefits from all of thesetravellers and tourists visiting the city. London used to have an average reputation forits gourmet back in the day because of the generic steaks and chips that they servedsince the beginning (Ellwood, 2016). However, more than three decades later, Londonhas thrived in many ways, and now tourists recognize that London has some of thefinest cuisines in the world.Since social media has been widely used, it is safe to say that it is a cultural thingfor people around the world to take photos of their food and upload them online.Instagram is a popular platform where people could upload their photos and videos totheir friends and followers. Many food Instagram influ ...


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