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ryerson cmkt400 understanding consumers and the new media canadian restaurant industry

Please answer the following questions based on the Canadian Restaurant Industry. You are highly encouraged to do external research, including but not limited to news releases, CB studies done on restaurants, food services, or retail services in general. A combination of academic journals, industry reports, and news articles are recommended for inclusion in your answers.

1.
Creating Customer Value
In the context of consumer purchase behaviour, one of the key objectives for any firm is to create a strong value-proposition in order to deliver customer satisfaction and sustainable competitive positioning. Discuss the preceding statement using MKT400 course concepts. As we look towards April 2020 and beyond, discuss how restaurants are able to fulfil the above objective? Please provide relevant examples derived from your external

research.

20 marks

You are encouraged to create and use subheadings to answer this

question

Incorporate course concepts from

MKT400

Incorporate relevant and current examples from the Canadian restaurant industry

Incorporate external research using a combination of academic, public,

and industry-level

sources.

Single spaced your answers,

please.

Maximum 3 pages, exclusive of cover pages, table of contents, references, or appendices.

2.
Consumer Behaviour, Channel and Promotional Strategies:
How has COVID-19 changed consumer behaviour in the Canadian Restaurant Industry? Conduct an analysis of the 5-steps consumer purchase decision process. Based on your assessment of the changes in behaviour, how should industry members manage their channel and promotional strategies? What are your recommendations with respect to channel and promotional strategies? And lastly, once the pandemic outbreak tappers off, how will the aforementioned strategies evolve in the long run? Your response should focus on all elements contained in this question, provide relevant examples to support your discussion.

20 marks

You are encouraged to create and use subheadings to answer this

question

Incorporate course concepts from

MKT400

Incorporate relevant and current examples from the Canadian restaurant industry

Incorporate external research using a combination of academic, public,

and industry-level

sources.

Single spaced your answers,

please.

Maximum 3 pages, exclusive of cover pages, table of contents, references, or appendices.

Please include a brief executive summary, introduction and conclusion. Please include a works cited page, using proper APA format. Adopt appropriate headings throughout the report. Total overall page length should be no more than 6-8 pages, single-spaced only.

Please submit it to D2L, no later than
Saturday July 25, 11:59PM
. No late submissions will be accepted. No email submission please.

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