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Assignments:1. Read chapter 5. (attached) 2. Please watch the following video by Dr. David Kryscynski about generic bu

Assignments:
1. Read chapter 5. (attached)

2. Please watch the following video by Dr. David Kryscynski about generic business-level strategies. 

Weekly discussion: Often, industries have either a greater proportion of firms that pursue a differentiation strategy or a greater proportion of firms that pursue a cost leadership strategy. For instance, most firms operating in the private aviation industry (firms providing jet services for wealthy individuals) pursue a differentiation strategy, whereas a majority of firms operating in the checking account industry (financial services firms providing checking account services for customers) often pursue a cost leadership industry. Which industry, roughly speaking, has a similar proportion of firms that pursue a cost leadership and differentiation strategy (50% of firms utilize cost leadership and 505 of firms utilize a differentiation strategy)? 


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