Assignments:1. Read chapter 5. (attached) 2. Please watch the following video by Dr. David Kryscynski about generic bu
1. Read chapter 5. (attached)
2. Please watch the following video by Dr. David Kryscynski about generic business-level strategies.
Weekly discussion: Often, industries have either a greater proportion of firms that pursue a differentiation strategy or a greater proportion of firms that pursue a cost leadership strategy. For instance, most firms operating in the private aviation industry (firms providing jet services for wealthy individuals) pursue a differentiation strategy, whereas a majority of firms operating in the checking account industry (financial services firms providing checking account services for customers) often pursue a cost leadership industry. Which industry, roughly speaking, has a similar proportion of firms that pursue a cost leadership and differentiation strategy (50% of firms utilize cost leadership and 505 of firms utilize a differentiation strategy)?
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