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MGT 101 SEU CEO Brian Niccol Faces Three Difficulties at Chipotle Case Study


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College of Administrative and Financial Sciences
Assignment 3
Principles of Management (MGT101)
End of Week 13, Deadline: 28/11/2020 @ 23:59
Course Name: Principles of
Course Code: MGT101
Student’s Name:
Semester: 1st
Student’s ID Number:
Academic Year: 1441/1442 H, 1st Term
For Instructor’s Use only
Instructor’s Name: Dr. Gowri Vijayan
Students’ Grade: /5
Level of Marks: High/Middle/Low
• This assignment is an individual assignment.
• Due date for Assignment 3 is by the end of Week 13 (28/11/2020).
• The Assignment must be submitted only in WORD format via allocated
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented. This also
includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from
students or other resources without proper referencing will result in ZERO
marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, doublespaced) font. No pictures containing text will be accepted and will be
considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment Workload:
• This Assignment comprise of a short Case.
• Assignment is to be submitted by each student individually.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-3 students will able to understand the
LO 2. Recognize the functions of planning, organizing and controlling and how they
interrelate (Lo2.1)
LO 4. Apply knowledge and techniques of strategic planning and decision making.
• Please read the case “Chipotle needs to change” on Page number 406,
Chapter 10 “Organizational change and innovation” available in your
textbook/e-textbook “Management: A Practical Approach” 9th edition by
Kinicki, A., & Williams, B., and answer the following questions:
Assignment Question(s):
(Marks 5)
1. What is the underlying problem in this case from CEO Brian Niccol’s
perspective? (2marks)
2. What type of change Niccol need to inspire- reactive or proactive? Explain
(1 mark)
3. Using Fig 10.1 on page 380, describe what forces for change exist both inside
and outside Chipotle. (1 mark)
4. Utilize Lewin’s change model (Fig 10.2 on page 384) as a blueprint and
describe how Niccol can inspire change at Chipotle? (1 mark)


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